Nationwide Building Society ‘People’ TV advert | Summer 2014

They say money makes the world go round. At Nationwide, we think it’s people. Maybe that’s why we’re the number one financial brand
for customer satisfaction on the high street. Nationwide. On your side.


  1. 4bawbees said:

    banal touchy-feely twaddle

    July 31, 2014
  2. Design ‧ Create ‧ Experience said:

    Only 120 odd views, from how many hundreds of thousands of emails sent to customers to take a look? – nice version of Kylie's I Believe In You though… will send me to sleep nicely πŸ™‚

    July 31, 2014
  3. Jonathan Gray said:

    Excellent ad – message very clearly carried throughout it,even before seeing what the ad was actually for. It was not over the top either unlike many ads now a days. Kept me interested until the end as well, very little TV ads do that now a days.Β 

    Well done Nationwide, keep up the great work, proud to say I've never been a customer of a bank before(nor do I plan to ever be). Delighted with my choice as Nationwide as my first, and only building society.

    July 31, 2014
  4. Nationwide Building Society said:

    We Think Its People
    Our new advert hits your TV screens on Saturday night, but here’s a sneak preview – click β€œlike” if it gets the thumbs up! And do you know who’s singing on the soundtrack? ^Paul

    August 1, 2014
  5. meconicuk said:

    Makes me want to make a huge deposit into Nationwide's vaults !

    August 1, 2014
  6. Max Warren said:

    This needs to be snappier. Make a 30 second edit.

    August 2, 2014
  7. popisms X said:

    The music in the Nationwide commercial is by @Kylie Minogue:
    Full Song:Β #KylieMinogue

    August 4, 2014
  8. Mangua said:

    shame nationwide really isnt that great but i love the effort let the service match and your the best…

    August 4, 2014
  9. saltbae said:

    What's the soundtrack called? Loved your ad by the way!! πŸ˜€

    August 6, 2014
  10. EdwardSponge said:

    Anyone know what the song is?

    August 12, 2014
  11. Phoebe Workman said:

    anyone know how this was shot?

    August 13, 2014
  12. Phil Birch said:

    Agreed with @TheTryme3Β that song was perfect for this

    August 21, 2014
  13. evan rees said:

    Who makes the duvet cover in the opening seen? I would like to buy one. Hope you can help! Thanks

    November 23, 2014
  14. Ian Dixon said:

    My bestie was hulla hooping in this advert she said it was shot in rochdale and they just filmed her hulla hooping and sped it up

    November 29, 2014
  15. Caitlin Simpson said:

    Is the school photo boston spa high school

    December 7, 2014
  16. Adrienne Harrison said:

    I prefer this song version
    Anyone know where I can find this acoustic version of I believe in you

    January 10, 2015
  17. J Gat said:

    This is the most heart warming piece of music i have ever heard

    February 8, 2015
  18. HumanoidOrganism said:

    So Nationwide don't think that money makes the world go around, they think it's people. So why are they trying to get all the money from people?

    March 17, 2015
  19. I use to watch youtube On the teletype said:

    iiiiiiiiii i believe you
    anddddd iiiiii believe in you nationwide ><

    August 17, 2015
  20. Alex Fitzpatrick said:

    who shot this video?

    November 23, 2015
  21. Dominic Adamson said:

    Why do I like this Ad so much?

    November 28, 2015
  22. Adam G said:

    Love the acoustic version to this Kyle Minogue song!

    December 31, 2015
  23. Kendra Curtis said:

    Me and my little sister find this hilarious xD

    April 2, 2016
  24. Holly Jasmine said:

    I was one of the little girls on the round about πŸ˜‚πŸ˜‚

    November 16, 2017
  25. EHIZ said:

    I had to come back to this advert because it really makes me feel at peace and happy I almost want to cry

    February 20, 2018
  26. A 10 said:

    I want a clip like this about time lapse please and thank you for a very nice clip very very very very πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ’œ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘ πŸ‘

    December 19, 2018
  27. Naminski said:

    0:43 – Nice time-lapse shot of a woman doing kettlebell workout.

    December 27, 2018
  28. Finlay Marron said:

    Back when Nationwide made real adverts.

    November 15, 2019

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