How online dating changed society | CNBC Reports


How do you find love? Until recently the answers ranged
from traditional matchmaking to meeting a partner at work. But now
for many, that search starts online. When you’re using a dating app,
you have to be really open-minded. You can have extremely incredible
dates and you can have dates where you’re like:
“I definitely wasn’t feeling that.” So what does all this online romance
mean for us in the real world? People have been looking for love
online for more than two decades, with the website Match.com launching in 1995
and the gay dating app Grindr launching in 2009. But advertising for a partner
goes all the way back to the 17th century, shortly after 
the advent of the newspaper, when bachelors ran personal ads
looking for a suitable companion. It’s believed the first woman 
ran a newspaper ad in 1727, stating she was “seeking someone
nice to spend her life with”. Lonely soldiers during the First
World War advertised for pen pals. And in the 1960s technology got involved.
Operation Match, was a computer dating service invented by Harvard undergraduates in 1965
that paired people up based on a questionnaire. That all changed in 2012, 
when Tinder invented the swipe. People swipe right when
they like the look of someone, or left if they’re not so sure. When two people like each other, it’s a
match and they can then start messaging. Another popular dating app, which allows
women to make the first move, followed, when ex-Tinder employee Whitney Wolfe
Herd launched Bumble in 2014. Its parent company, dating group
Magic Lab, is now worth $3 billion. The online dating sector as a whole is projected
to become a $9 billion industry by 2025. So how have these dating apps and
websites changed the ways we look for love? I’m here to meet anthropologist
Anna Machin to find out. It’s a different set of criteria
that make up that mate value. The big sort of overall way we fall in love 
hasn’t changed that much to be honest because obviously it’s evolutionarily ancient.
So the actual neurochemistry that goes on, the things that we find attractive hasn’t changed. But what dating apps have done is they’ve
in a way changed the way we search. When you get a connection, when you get a match, you get a dopamine hit, 
you feel good about yourself. Somebody likes me, that’s great,
and dopamine is addictive. Users splurged more than $2.2
billion on dating apps in 2019, with Chinese app Tantan seeing the fastest growth. But it’s Tinder that leads the way for overall spend, with its upgrade and subscription
options generating the most income. Users parted with so much money
within the app in the past decade, that it came second only to it Netflix 
in terms of consumer spend. But does all of that money mean
people are finding their soulmate? Well according to a 2016 study,
more than a third of men on Tinder swipe right on every image they see. We’re seeing these very extreme
behaviors of men fancying everybody and women being very, very picky 
about who they then actually try and like because otherwise
it’s just not working for them. Match Group, which owns Tinder,
Match.com and OkCupid, is the biggest player
in the online dating space. The company, which is listed on Nasdaq,
made revenues of more than $2 billion in 2019. More niche apps are also springing up,
focused on sexual orientation, religion, preference for facial hair 
or people living in rural areas. And there’s Lumen, a new dating app for people over 50, which is owned by MagicLab,
the parent company of Bumble. We’d realised there was a growing number of over 50s who had seen that there were dating sites supposedly designed for them,
found them quite old-fashioned, wanted to be using dating apps,
but then most of the dating apps that were out there were
designed for millennials. We knew there were men in their 50s and 60s
who want to date women the same age as them so we decided to create a place where you
know that everyone on the app is over 50. While apps have certainly
had an impact on dating, they’ve also been blamed for
encouraging a so-called hookup culture and some people aren’t so sure about them. I think the swiping feels like quite depressing
so it’s like every time you swipe through it’s like you’re looking for a better person,
it’s almost like there’s too many people there. Males are always dominant on the app and they kind of keep on
swiping and get less matches, however females are like getting a lot of matches, they have to filter through a lot of stuff. I get messages from people
that are completely different to anything somebody would say in real life. Knowing that I feel like I can go home
and swipe and find someone else, you equally know that the
other person can do that too. I feel like it’s the same people on all of them, they are just different user experiences. My hope is that I’ll just 
meet someone in real life. If you’re looking for something long-
term, Charly Lester has this advice. One of the key things with the dating is making sure
you’re in the right headspace to be using a dating app. If you’re not feeling particularly
confident in yourself, then being rejected potentially
by complete strangers can actually have a real effect on you. I speak to a lot of people who,
the way they talk about dating, it just feels quite arduous and like
it’s become really this night time job that they feel they have to do every
night and it shouldn’t feel like that. If you don’t have enough time to be dating then you probably don’t have
enough time for a relationship. As dating apps are relatively new,
academics are only just starting to understand people’s behavior on them. And there’s a whole lot of new terminology
to describe what they’re up to. Ghosting refers to someone who breaks off
all communication and contact with no warning, while breadcrumbing is when a
potential date sends endless messages, but never wants to meet up, a bit like a pen pal. There are some people who use dating apps 
who aren’t necessarily there to find a match but they are competitively seeing
how many matches they get. They’re called collectors and they are simply there to boost
their own self-esteem maybe by getting however many matches a day. There’s another new term that has
come out called ‘obliga-swiping,’ which is you swipe, and then you tell yourself
you are doing something to find a partner, but actually you never ever take it any further. But among the new swiping apps, there’s still
a place for the more traditional matching technique. Dating website eHarmony
uses a detailed questionnaire. We basically then match you
according to these 32 dimensions, basically deep personality and value
traits that we think are really important. We are getting to the tipping point very soon
where the majority of people will meet online. I think we predicted around
2035 it will be the case. What’s been the impact of the
new apps on eHarmony? They have brought into the category
a whole bunch of new users that wouldn’t have necessarily thought about
doing online dating in the past. Over time and as maybe a bit of
swiping fatigue starts to appear and these people’s need
change and they start looking for something a bit different, very often
we see them coming to eHarmony. So what will technology mean for dating in the future? Will we ever go back to meeting people in real life? This neurochemistry of attraction isn’t released
when you are looking at an image online, when you’re texting, when you’re WhatsApping, all these things, you’re not getting that. People are starting to go back to
what they call old fashioned dating. Because they are realizing that actually, all that swiping, particularly if you are a woman, doesn’t necessarily end up with a pool
of men that are necessarily right for you. Because they are so visual, they are much more
male friendly than they are female friendly and I think we might start to see apps which really do
encourage a cut down on the endless remote texting. Thanks for watching. Are you a collector
or have you been guilty of bread crumbing? Let us know in the comments below.
And don’t forget to subscribe.

80 Comments

  1. dev0n james said:

    we all know who's cashing in on hook up culture.

    February 12, 2020
    Reply
  2. larsvision said:

    I've found using dating apps a remorseless, soulless experience. But I feel I don't have a choice because the chances of meeting someone in person seem to be very low.

    February 12, 2020
    Reply
  3. F And said:

    So sad

    February 12, 2020
    Reply
  4. Yunita AnG said:

    Technology Changes,but people stay the same.
    (not my original quote)

    February 12, 2020
    Reply
  5. drewdy said:

    i'd like to "Date" the reporter

    February 12, 2020
    Reply
  6. Issy said:

    I mean, don't people like dating apps cos it breaks the ice for them, which is pretty much ideal for those who are anxious or lack confidence?

    February 12, 2020
    Reply
  7. birendra majhi said:

    U too again title is enough…

    February 12, 2020
    Reply
  8. Emporio Afghani said:

    Can I date the reporter? 💕🍷

    February 12, 2020
    Reply
  9. dvlarry said:

    very superficial report

    February 12, 2020
    Reply
  10. Bessie Belle said:

    Online dating is a modern way, but there have always been alternatives for meeting people. Dating agencies predate the Internet, as do personal ads in the paper….

    February 13, 2020
    Reply
  11. noblehazards said:

    I’m a male who has gotten a lot of matches but regardless of what kind of messages I send, they always leave me on read. Even if I ask for the phone number, they never lead to anything. Dating apps don’t work. They just don’t.

    February 13, 2020
    Reply
  12. mehdi n said:

    Grindr.. a dating app??
    Jokes on them.

    February 13, 2020
    Reply
  13. ro pro said:

    If you're over 30 and still dying your hair blonde… come on, who are you kidding? XD

    February 13, 2020
    Reply
  14. David Faiheng said:

    Is this video made because Valentines Day is near?

    February 13, 2020
    Reply
  15. Tom Bombadil said:

    This comic sums up everthing about online dating: https://twitter.com/studionice2011/status/1150755009035829250?s=21

    February 13, 2020
    Reply
  16. Chevvakula Srikanth said:

    Jennifer Aniston 🤔

    February 13, 2020
    Reply
  17. Sagar Khadka said:

    I had an assignment tommorow thanks to this

    February 13, 2020
    Reply
  18. Mohamad Haris Ishak said:

    I used a thing called "SMS" to secure a date. Then moved to Yahoo Messenger.

    February 13, 2020
    Reply
  19. butterfflyess said:

    Too much trash on Tinder. I was on it 3min

    February 13, 2020
    Reply
  20. AB said:

    About time this report came and Valentine's day is tomorrow, back on swiping tonight till my finger falls off ;(

    February 13, 2020
    Reply
  21. MaxDeveloper said:

    LOL. Long Live MGTOW and sex workers. Love is a bullshit concept.

    February 13, 2020
    Reply
  22. MaxDeveloper said:

    I always feel sorry for people who use dating apps or websites.

    February 13, 2020
    Reply
  23. Nurul Ansari said:

    I never find a girl on tinder,Facebook, insta.

    February 13, 2020
    Reply
  24. Chansai Commerce17 said:

    HAHAHA

    February 13, 2020
    Reply
  25. Chansai Commerce17 said:

    COOL

    February 13, 2020
    Reply
  26. Johan ousback said:

    We think times are different but not really, we have more options now

    February 13, 2020
    Reply
  27. Mareena Paul said:

    Technological updation, Cultural degradation!😑

    February 13, 2020
    Reply
  28. Kitu's Junkyard said:

    DATING app. 4 the brave

    February 13, 2020
    Reply
  29. Javier pereira rodriguez said:

    Man i’m 24 and I don’t see the point of these apps. Everything is materialistic just like how society is. There is a lot more to a woman than a sexy/hot look, and the same can be said about a man (although i don’t know this for sure since most guys i’ve seen interact with women are complete ASSHOLES)

    February 13, 2020
    Reply
  30. Kelly Fiona said:

    I never believe online dating…. when you want to find a girlfriend,maybe her stick is bigger than you😂😂😂

    February 13, 2020
    Reply
  31. M P said:

    CNBC = idiot

    February 13, 2020
    Reply
  32. Chris Rosado said:

    an entire generation of people who don't know how to communicate when face to face with a person lol

    February 13, 2020
    Reply
  33. Musings of a Ronin said:

    From 1.08 to 1.17, noticed that all the profiles shown had university education on there. Wonder what the implication of that is? CNBC thinks everyone on Tinder is university educated?

    February 13, 2020
    Reply
  34. chancy319 said:

    This video was mostly white female centric.

    February 13, 2020
    Reply
  35. Maleah's Diary said:

    👏 Dating websites have been around since the 1960's? I learned something new today 👏

    February 13, 2020
    Reply
  36. Incorrigible Panda said:

    Guys try everything but you gotta realize, if a chick needs online apps; every dude around her passed on her.

    February 13, 2020
    Reply
  37. unclealand said:

    Meet someone as vapid as yourself!

    February 14, 2020
    Reply
  38. KittySnicker said:

    I met my hubby in a gay bar in 2015!

    February 14, 2020
    Reply
  39. Mohd Khalid said:

    It made society more promiscuous n spiked STDs.

    February 14, 2020
    Reply
  40. Reza Behnood said:

    If you are in the top 10-15% traditionally attractive men (depending where you are) then you have no problem “dating” online. Stats/data are very clear, when women put their shopping list together they are not looking for an average man. You better be in top decile attractive men.

    February 14, 2020
    Reply
  41. Abhishek Dev said:

    Dopamine is addictive.
    FB, Instagram and now Tinder..

    February 14, 2020
    Reply
  42. Abhishek Dev said:

    4:11 knowing that I can go home and swipe right but the other person can do that too…wait a minute…so what did she want? All options for herself?

    February 14, 2020
    Reply
  43. Abhishek Dev said:

    7:01 wow…she says dating apps are male friendly get that..😔😔🙄🙄

    February 14, 2020
    Reply
  44. Fish Man said:

    So happy I’m in my 50s and was able to enjoy dating the old style way. Would hate to be single in this day and age.

    February 14, 2020
    Reply
  45. Wealthiest man Alive said:

    Who wants to find a date in public when you can find a date online mine would be abroad because all the women in my country are either taken and if single again they're worn-out figures from sex even in same age as me

    Forget Valentine's Day, I need to find a job and focus myself in getting rich cause if I'm rich now and find a woman easily, it's only because I'm rich and felt pitiful of me which I hate it….

    February 14, 2020
    Reply
  46. Kent Low said:

    我跟你們說對不起,我真的不知道這個app

    February 14, 2020
    Reply
  47. Rajat vipraj said:

    collector seems nice 🤣🤣🤣

    February 14, 2020
    Reply
  48. Kimber Jopodox said:

    I'm confused.'online' means it's not a real life thing,'dating' is quite based on real life,where true love emerges.So when you put these two words together into a phrase,something kinda self-cpntradictory,I feel consciouly pr unconsciously,must be going on.
    No,your electronic device doesn't make for you a girlfriend.Nor is it a matter of 'traditional' or 'modern'.

    February 14, 2020
    Reply
  49. Tronic Basez said:

    No man in their 50s wanna date women in their 50s.

    February 14, 2020
    Reply
  50. Edit by G said:

    0:37 They had MFW Craigslist ads in 1695 too 😂

    February 14, 2020
    Reply
  51. Simon Chuo said:

    If you’re an asian male and even attempt to use any of these apps. I can basically guarantee that you’ll end up in therapy and psychiatric hospitals. It’s not worth losing your mental health and life over dating, even if it seems like every young person is doing it and posting pictures on Instagram/Snapchat/Facebook. Any other race…from what I’ve seen you’ll probably get a lot of matches.

    February 14, 2020
    Reply
  52. Umar Razak said:

    I used three or four but its all bullshit because just weste of money and time

    February 14, 2020
    Reply
  53. m P said:

    I dont think i could ever use these apps, I feel like i'll get scammed all the time lol. I'll stick to the old school way, it still works for me and that's how I've met all my exes and current gf. Idk about those apps and no one should be spending money on them either

    February 14, 2020
    Reply
  54. Omar Alghamdi said:

    dating apps are safe to humanity unless 'LOVEFINDERZ' show up in our reality

    February 14, 2020
    Reply
  55. Kari Min said:

    Any trolls on Tinder here :3

    February 14, 2020
    Reply
  56. rdab700 said:

    Dating apps are a "legal" scam designed to fleece their users, particularly the male users.

    February 14, 2020
    Reply
  57. Amit Singh said:

    It's hard to get match for avg guy on Dating app. I get 2-3 match a week and but never went to date because of self confident issue. Most of them are hot and I think they just randomly swiped right.

    February 14, 2020
    Reply
  58. Johnny Tran said:

    I remember back in the days it was women that thought online dating was extremely taboo. Then since they have friends dating attractive guys they opened it up to the point of all out superficialreality. The winners in online dating are psychopaths.

    February 14, 2020
    Reply
  59. Hansu said:

    Great topic.

    February 15, 2020
    Reply
  60. Viq said:

    I feel like women have complicated dating in past few years.

    February 15, 2020
    Reply
  61. Motivator Warrior said:

    I'm old school. I was patient and found a new love. Took me 3 years after separating from my last relationship, but was still worth it.

    FTR: I had tried Tinder for 2 months and felt it depressing and desperate.

    February 15, 2020
    Reply
  62. Mae Mae said:

    Is this CNBC video is for British???

    February 15, 2020
    Reply
  63. Major PainDiaz said:

    As a man standing 5'2, dating apps are useless for me.

    February 15, 2020
    Reply
  64. Teddy Jungreis said:

    Dating apps don't really lead to any dates sadly. My friend told me about this new app called Flutter but I feel like it's the same thing…

    February 15, 2020
    Reply
  65. deep blue said:

    If technology advances and make responsive fuckable roborts dating apps, family all will go down into history, who wants irritating greedy humans as partners when you can have custom made robot as per your own needs..!!.. Iam male, i have tried but cant get along with females, they just use relation to their own needs either money or emotional needs and they cant be resiprocal its always a one way thing for women, no understanding too.. So found no use in human female counterparts… If affordable sophesticated robots are being made in immediate future will try date them.. Otherwise happily single, travelling and enjoying life..

    February 15, 2020
    Reply
  66. Guri Singh said:

    I feel women are commodity that us men get to look at.

    I have found 0 dates on online apps, clearly i am not able to sell myself online.

    February 15, 2020
    Reply
  67. Carci Tv said:

    Dating apps fucked up dating

    February 16, 2020
    Reply
  68. The_vb said:

    Don't go to a motel

    February 16, 2020
    Reply
  69. Greystrife13 said:

    Guys she's just trying to reinvigorate the felling that dating apps are cool… So that some remaining fools might sacrifice their time and money to the whores that populate these shitty apps…women keep thinking that they can get away by blaming everything on men🤣🤣🤣🤣🤣🤣🤣 until fate and karma hit them square in the face… It's just a matter of time… Just wait…

    February 16, 2020
    Reply
  70. AllBussss said:

    everyone trying to crawl up each others asses.

    February 16, 2020
    Reply
  71. Sal said:

    I've had great personal experience on dating apps, and you definitely need to be in the right headspace to be using them. I met my s/o on the app and we just passed our 1 year mark !

    February 17, 2020
    Reply
  72. Knuckles300 said:

    00:32 Grindr is not a dating app…😑😂

    February 17, 2020
    Reply
  73. Koka Kola said:

    I think its just lazy. A way for weirdos and scam artists to get over on ppl.

    February 17, 2020
    Reply
  74. Robert Zeman said:

    Also be aware of old profiles (people) that are no longer active, since these dating apps are basically rated by the number of users they dont delete anyone even if the profile is offline for good several years, 5 years offline still listed and you are still receiving messages… totally normal. That means good 80% of all users are simply no longer on the dating apps but their profiles are (just randomly guessing 80%).

    February 17, 2020
    Reply
  75. Vee said:

    I know eHarmony from The Secret Life of Walter Mitty lmao

    February 17, 2020
    Reply
  76. lil marv Aj_21 said:

    I’m now here looking for a woman

    February 17, 2020
    Reply
  77. Diahsanti L said:

    Not to mention married men/women on Tinder here in big cities in 🇮🇩 including marketers who look for clients, prostitutes/masseurs ++, con artists, gold diggers (women/men), married couples looking for adventures….. But not all stories are bitter. My cousin found her boyfriend on Tinder. They got married last year. So did some of my friends. Dating apps aren't all that bad. Only small percentage who got lucky. Also different country has different culture.

    February 17, 2020
    Reply
  78. Memorylogvideos said:

    Don't depend on apps. Just use it as a supplement. Meaning to also meet people in real life. Apps just increase your chance of finding a person who match will with you.

    February 18, 2020
    Reply
  79. Sami Aljundi said:

    Get out of your home, go to book club , yoga class, take a language course, dancing class, learn a new music instrument, video games club, anime club… anything that you like, you will meet someone for sure, just don’t go to bars and night clubs if you are looking for something serious!

    February 18, 2020
    Reply
  80. The Money Maker Sports said:

    #MGTOW4LIFE

    February 18, 2020
    Reply

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